End Domestic Violence With The Purple Purse Challenge!

Written By The King of Swag Jesse D. for thequeenofswag.com. Please disregard that is says written by Vanessa Diaz.

This post is brought to you in collaboration with Allstate Foundation® and Latina Bloggers Connect.


Statistics show that one in four women is affected by domestic violence. This ratio is greater than the numbers of women affected by breast, ovarian and lung cancer combined. As a young man I have never grown in fear of or experienced any kind of domestic violence; however, it has impacted me through my friends and loved ones. It is a disgusting person that takes advantage and inflicts harm on someone they supposedly love. With one in four women being affected, chances are that if you are reading this article you or someone you know also has suffered from domestic violence. Typically domestic violence is thought of as physical abuse, but it is important to note that 98% of all domestic violence cases reported involve financial abuse. Financial abuse occurs when the abused lacks the financial capabilities to escape their situation. It all revolves around a power struggle and fear. The abuser puts themselves in a position of power over their abused by way of fear. This fear traps the abused.

The Purple Purse challenge has two goals. The first goal is to get people to open their hearts and talk about domestic abuse. By wearing the purple purse charm/tassel, we are showing everyone that we are willing to listen to victims of domestic abuse. Each charm/tassel has attached a card which shares an inspiring story of a domestic violence survivor. The second goal is to get people to open their wallets and contribute to any of the 145 nonprofit community partners that provide critical financial empowerment services to domestic partner survivors. Supporters of this initiative can visit purplepurse.com between September 2nd and October 3rd.

Kerry Washington, Allstate Purple Purse PSA for PR Newswire/Multiview.

Additionally, actress Kerry Washington (star of the hit show Scandal) is helping to bring the program to the forefront by designing a limited edition purple purse which will be distributed to various people that have influence including select Allstate employees, media personalities, opinion leaders and select Agency owners.

Kerry Washington, Allstate Purple Purse PSA for PR Newswire/Multiview.

Since 2005, The Allstate Foundation has invested more than $40 million across the country to help domestic violence survivors regain control of their finances and break free from abuse.

If you or someone you know needs immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.

PurplePurse.com has important tips and tools to help you recognize domestic violence and financial abuse, talk about it and end it.