Hey All!
Did you hear? Disney announced yesterday the launch of the āJourney to Oz Balloon Tour,ā sponsored by leading multichannel retailer HSN and IMAX Corporation, in support of its upcoming fantastical adventure āOz The Great and Powerful,ā opening in U.S. theaters and IMAXĀ® on March 8, 2013. The colorful, āOz The Great and Powerfulāāemblazoned hot-air balloon began its tour this morning from the Walt Disney Studios lot in Burbank, Calif.
Stops for the āJourney to Oz Balloon Tourā to date include:
- āOz The Great and Powerfulā premiere at the El Capitan Theatre in HollywoodĀ (February 13)
- Disneyland Resort in Anaheim, Calif. (February 17)
- Daytona International Speedway in Daytona Beach, Fla.Ā (February 20)
- Central Park in New York City (March 5 & 6)
On February 15, the āJourney to OzĀ Balloon Tourā app will go live on the official Facebook page for the film (facebook.com/
āOz The Great and Powerful,ā directed by Sam Raimi, imagines the origins of L. Frank Baumās beloved wizard character. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks heās hit the jackpotāfame and fortune are his for the takingāthat is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyoneās been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuityāand even a bit of wizardryāOscar transforms himself not only into the great wizard but into a better man as well.
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