Take A Journey to OZ With The Balloon Tour! #DisneyOz

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Hey All!

Did you hear? Disney announced yesterday the launch of the ā€œJourney to Oz Balloon Tour,ā€ sponsored by leading multichannel retailer HSN and IMAX Corporation, in support of its upcoming fantastical adventure ā€œOz The Great and Powerful,ā€ opening in U.S. theaters and IMAXĀ® on March 8, 2013. The colorful, ā€œOz The Great and Powerfulā€ā€“emblazoned hot-air balloon began its tour this morning from the Walt Disney Studios lot in Burbank, Calif.

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Stops for the ā€œJourney to Oz Balloon Tourā€ to date include:

  • ā€œOz The Great and Powerfulā€ premiere at the El Capitan Theatre in HollywoodĀ  (February 13)
  • Disneyland Resort in Anaheim, Calif. (February 17)
  • Daytona International Speedway in Daytona Beach, Fla.Ā  (February 20)
  • Central Park in New York City (March 5 & 6)

On February 15, the ā€œJourney to OzĀ Balloon Tourā€ app will go live on the official Facebook page for the film (facebook.com/OzTheGreatAndPowerful). Starting then, fans will have the opportunity to unlock screenings in cities near them. Users will vote by Tweeting with a custom hashtag for their city (e.g. #DisneyOzSeattle) or by sharing on Facebook.

ā€œOz The Great and Powerful,ā€ directed by Sam Raimi, imagines the origins of L. Frank Baumā€™s beloved wizard character. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks heā€™s hit the jackpotā€”fame and fortune are his for the takingā€”that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyoneā€™s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuityā€”and even a bit of wizardryā€”Oscar transforms himself not only into the great wizard but into a better man as well.

 

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