Hey All!
Did you hear about the CoolSculpting launching their new “Let’s Get Naked” advertising campaign? It looks really cool no pun intended. CoolSculpting headed to Austin, TX with NYC’s Naked Cowboy to kick off a guerilla marketing campaign at the South by Southwest interactive, music and film festival. Let’s Get Naked represents that freedom you experience when you feel confident in your own skin and CoolSculpting can help people reclaim their body and find that feeling by helping to shed unwanted and stubborn fat from common trouble areas like muffin top and love handles. You can view the Let’s Get Naked commercial on YouTube here: http://youtu.be/QAXgpIPsbho or you can view it below!
CoolSculpting decided that SXSW would be the perfect place to get people excited about getting naked. Here are some more videos from the event!
I love they got the Naked Cowboy for the event! I so always remember him from Time Square in my home town NYC! And here is another video!
Let’s Get Naked was an extremely unique and creative guerilla campaign! I think this was a great campaign to get over their stigma that people have with their own bodies and the hesitation to get naked. I think this campaign promotes a more encouraging way to be less self conscious and more proud of their bodies. Providing a fun more unique approach to spreading this message is what the Let’s get naked campaign provided. Yes it was also promoting CoolSculpting, but I feel like enlisting the Naked Cowboy from NYC, who is like the epitome of being proud of his body is a great person to showcase in this campaign.
Being in the middle of the city and having a small army of 40 people wearing naked bodysuits and crashing the SXSW conference so to speak was an amazing way to spread the message of CoolSculpting and being proud of your body no matter what.
The wacky campaign was also promoting the site LetsGetNaked.com where you can learn about the CoolSculpting treatment and possibly win a procedure and a new iPad. This event took place every evening and the Naked Cowboy led the entire small army of 40 naked street team members every time! Can you imagine semi naked people armed with Mardi Gras beads streaking throughout the city every night? It must have been a site to see!
The campaign really brought the Let’s Get Naked campaign theme to life on the streets at SXSW and was met with lots of smiling faces who could relate to that liberating feeling so confident in your own skin that you just want to “GET NAKED!”
What would you have to lose to gain enough confidence to Get Naked?
I know some of you are like what is Coolsculping and what’s this all about right? Well here is some info so you can see if this is right for you.
WHAT IS COOLSCUPLTING?
CoolSculpting® is a non-surgical way to get rid of stubborn fat. The patented technology behind CoolSculpting freezes fat cells and destroys them, resulting in a reduction of fat in the treated areas. It’s a great way to get rid of muffin top and love handles without needles or lasers, and with little to no downtime.
HOW DOES COOLSCULPTING WORK?
CoolSculpting is an FDA-cleared treatment that targets, cools and eliminates fat cells without damage to your skin. A specially designed applicator freezes fat from the targeted area using CoolSculpting’s patented technology. Each treatment area takes about an hour and afterward your body does the rest as the fat cells break down and are naturally eliminated. Results are gradual with most patients beginning to see results within about three weeks.
MORE SPECIFIC QUESITONS…
Check out letsgetnaked.com to learn more. The best answers come from selecting a provider and going in for a personal, one-on-one consultation.
And if you visit their site to learn more you can possibly win a NEW IPAD and CoolSculpting Treatment!
So if you want to learn more about CoolSculpting and the Let’s Get Nakedcampaign, plus enter to win a CoolSculpting treatment and a new iPad visit LetsGetNaked.com!
***Disclosure: This is a sponsored post and I will be compensated fore sharing the information in this post. I have never tried this procedure and if you try it or research it you do it at your OWN RISK. As always consult your doctor in regards to any treatment you are considering. Any experiences with this company or doctors or the procedure are of no liability to this blog or the sharing of this information in this post. All opinions are my own and the information shared was provided to me.***
Comments
Call me crazy but I loved this post. Thank you for the smile.