Joy Mangano of “America’s Big Deal” Shares The Importance of Helping Small Businesses! ⋆ Brite and Bubbly

Joy Mangano of “America’s Big Deal” Shares The Importance of Helping Small Businesses!

By: Vanessa Diaz | 0 comments

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This Post Was Sponsored By USA Network’s America’s Big Deal.

Hey All!

I recently had the amazing opportunity to chat with the incredible world-renowned inventor and entrepreneur Joy Mangano about her new USA Network show “America’s Big Deal”. You may remember Joy’s inspiring life story from the Jennifer Lawrence-starring biopic titled “Joy.” Her story is incredible, and she’s not only been an inspiration to me, but to countless other women business owner and entrepreneurs. If you haven’t heard about her new show, it is a first-of-its-kind, shoppable live competition series that invites entrepreneurs from across the nation to sell their ready-to-ship products on-air to home viewers in real time.

Each week entrepreneurs take the stage with bold and innovative product pitches and the person with the highest dollar sales at the end of the show will win the chance to strike a life-changing deal with one of the show’s retail giants: QVC, HSN, Lowe’s and Macy’s.

With the show being so inventive and unique, I just had to know how this show and the concept of this show come to be? Joy promptly responded that she was on a mission to help America’s small businesses after seeing so many close down due to the pandemic in her hometown. Through that desire to want to help small businesses the show idea was born. She firmly believes small businesses are the engine of our country, and through this show, she can give back to them. It’s such an incredible reason to want to start this show, and truly showcases the importance of small businesses and entrepreneurs!

Joy partnered with USA Network to create this first-time-ever live shoppable competition show. She shared that everyone tries to turn the viewer into a consumer and the best way to do that is with great stories and great products. Small businesses always have the best of both, which is what makes the show so great. They’ve given away over 2 million dollars worth of brand deals that help the small businesses that appear of the show thrive. She hopes the show will inspire not only the small business community but the viewer as well.

The show is helping so many small businesses thrive and get their products out there to expand their customer base, which is so important for our country.

Since the show is all about small businesses and entrepreneurs pitching their ideas for their products, I had to know what she thought makes a perfect pitch?

Joy’s thoughts on the perfect pitch:

Joy:

It starts off with a great product. At the end of the day anyone can stand up there and if the consumer does not want the product, they don’t perceive it as something that is a quality item, that will change their life and provide value to their life, you’re not going to get very far. But behind that I think times have changed drastically. People in a pitch you have to get across what that product is, what it’s going to do to impact somebody’s life, why they have to have it, is it going to make their life better, and also share the history of that product and the person pitching. People want to know what is behind a product today. They want those stories. It’s not just reading the front of a label anymore. Those days are gone. There is more to a product I want to know these days. I’m forever looking at labels and saying “It’s not telling me enough!”. So the perfect pitch is really that beautiful combination of a great product, a great story, showing those features and benefits of the product that really matter, and making sure it all comes off perfectly.

Getting her insight on pitching will help so many small businesses and entrepreneurs who struggle with their brand pitches. It will also help those who hope to get on the show.